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Advanced Diploma
in Digital Marketing

3 Months | Malayalam | Advanced

What is an Advanced Diploma?

Students who finish their set of course-works according to their scope of the study are awarded an Advanced Diploma degree. Usually, this degree is provided to the students who have completed three years of their higher education. This degree can be placed right below the attainment of the bachelor’s degree. In most scenarios, the candidates who have been able to manage this target, join the corporate sector.

What Are the Benefits of Getting an Advanced Diploma?

It provides the student with a learning opportunity for knowing their work and duties in the professional area of their choice. If the preferred scope does not necessarily ask for bachelors, by acquiring an advanced diploma one can quickly and easily escalate to become a part of the workforce. 

Just like one of such work scopes, Digital Marketing never requests for modicum qualifications; though some institutes may demand higher education stage qualification. Most of the time, this includes fundamental computer and browser operating skills.

Certifications

16+

We provide 16+ Certifications
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Course Modules

Introduction to the Course Basics of Digital Marketing

• Basics of Digital Marketing – 4 Topics
• Website, Domain and Hosting Basics – 3 Topics
• Purchasing Domain & Hosting, Setting Up WordPress – 5 Topics
• WordPress Settings, Themes & Plugins – 5 Topics
• Website Content with Posts & Pages
Search Engine Optimization & Web Analytics

• SEO Basics – On-Page & Off-Page SEO, SEO Tools Theory – 4 Topics
• Keywords Research and Tools Used – 4 Topics
• SEO Content Optimization – 5 Topics
• SSL Certificate & Google Search Console – 4 Topics
• Google Analytics Integration & Traffic Analysis – 6 Topics
Local Search Optimization & Search Engine Marketing

• Local Search Importance & Google My Business Optimization – 5 Topics
• Google Adwords Express Account Setup & Smart Ads – 4 Topics
• Keywords Match Types Tutorial – 2 Topics
• Switch Google Adwords to Google Ads & Search Ads Tutorial – 4 Topics
• Search Ads, Display Ads & Video Ads Tutorial – 6 Topics
Social Media Marketing – Session 1

• Social Media Marketing – About Platforms & Tools – 3 Topics
• Facebook Individual Account & Business Account Setup – 4 Topics
• Marketing Creatives Making Tutorial – Using Tools & Websites – 3 Topics
• Facebook Page Optimization & Quick Ads Tutorial – 3 Topics
• Instagram Account Setup via Mobile Tutorial – 3 Topics
Social Media Marketing – Session 2

• Instagram Hashtag Tutorial & Instagram Ads – 3 Topics
• Creator Studio for Video & Instagram Marketing – 4 Topics
• Hootsuite Tutorial – 6 Topics
• Facebook Creative Hub & Ads Manager – 3 Topics
• Marketplace, Facebook & Instagram Shops – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 2 Topics
• Chat Bot Tutorial Session 1 – 5 Topics
• Chat Bot Tutorial Session 2 – 4 Topics
• Messenger Marketing Ads Setup & Creation Inside Ads Messenger – 3 Topics
Social Media Marketing – Session 3 • Facebook Lead Ads Master Class – 3 Topics • Messenger Marketing Tutorial – 4 Topics • Chat Bot Tutorial – 6 Topics • Messenger Marketing Ads Setup – 3 Topics • Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics
Social Media Marketing – Session 3

• Facebook Lead Ads Master Class – 3 Topics
• Messenger Marketing Tutorial – 4 Topics
• Chat Bot Tutorial – 6 Topics
• Messenger Marketing Ads Setup – 3 Topics
• Messenger Marketing Ads Inside Facebook – 5 Topics

Course Screenshots

FAQ

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.

Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them. 

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.

This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior. 

Questions? Pop us a chat!

What Is Digital Marketing?

Digital marketing alludes to marketing provided via digital pathways like websites, emails, browsers, social media, and phone applications. The term- ‘Digital Marketing’ shelters a broad array of advertising techniques; not all of these are approved by global users.

Digital marketing expertise which is in demand includes:

Our country, India, ranks among the top few nations across the whole world that have rising demands for digital marketers along with America, UAE, Australia, Canada, and various others.

Why Is There Such a Demand for Digital Marketers?

Earth is home to approximately 7.7 billion people and 4.33 billion of which are constantly using the internet and gadgets. This means that 56% of the global population is an active user of the internet and surfing web. 

One can easily make out how important it is for a business is to be on an internet platform to reach consumers. Being involved in digital marketing and similar have gained an important place for manufacturers and buyers. 

And this indirectly points out the increasing budget for digital marketers and professionals.

Why choose Digital marketing?

The market for digital advertising is growing higher is compared to other marketing platforms. Intake of digital forms of communication has left an impact on the consumer’s connection, and drove the digital marketing trends into modifications. It created better chances and challenges for the professionals. 

Digital media permits research and showcasing attributes; that could trigger the right crowd with adequate returns on investment. In the end, digital marketing took the position of one of the core marketing strategies to various businesses for reaching out to their preferred clientage.  

It does not matter, if you are trying to find a way to refine your digital advertising abilities for being perfect for your dream placement, advanced diploma in digital marketing will make you distinct in the swarm of eligible candidates. 

With the Best Digital Marketing training program in Kerala, you can polish your skills ranging from marketing emails, PPC and SEO, etc.; our programs are upgraded and altered according to the changing corporate requirements.  

Why should you do ADDM?

Advance Diploma in Digital Marketing or ADDM assists members by infusing marketing, tech and business strategies in them through a digital medium. It motivates the raw talents to use these new digital marketing approaches in a wide range of ways like SEO, SEM. analytics, online rapport handling, and SMM.  

Our Digital Marketing training in Kochi will help you to have an advantage over your competitors in business and your career. This online course has primary to expert level knowledge of the practical application and theoretic base on the market and digital lifestyle. The evolving digital marketing tools are studied in this study course; from the business to its customers. If you aim to make a career in digital marketing you should go through valid ways of learning with an authentic certificate; we provide the best learning pattern for the changing business needs.

Why Get It Online?

In the world of growing online transactions, which can be better than Digital Marketing training in Kochi. Well calculated and certified online courses; we have the Best Digital Marketing training program in Kerala. Having this degree in your resume will help your employer realize your seriousness and dedication towards this professional interest. 

As a student, you can finish your college-level education simply by availing our course; and you will get daily tasks and assignments to study at their understanding level. Our Advanced Diploma online course has a short duration of 2 months and the individual will have to dedicate 180 hours of total learning time to the study topic. 

Digimark Academy provides one of the Best Digital Marketing training programs in Kerala, and all over India. If your dream is to become one of the top marketers and reach the acme of digital marketing in no time, then Digimark Academy is your solution.

Why Digimark?

If you are an Indian citIizen and are trying to find a relevant course then Digital Marketing Course in Kochi by us can support your learning about driving website traffic, and other useful tips and hacks.

The duration of the course would be 2 months in which the candidate will have to give at least 120 learning hours. During this, they will be taught all major and basic skills for digital marketing. Sign up now and start your voyage!

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