SEO Certification Course


HOW TO DO YOUR SEARCH ENGINE OPTIMIZATION

Our specialized training incorporates a complete learning of all the concepts, tools, and techniques of Search Engine Optimization.  You will excel in the process of generating organic traffic to your website by mastering the key modules like on-page and off-page optimization, link building, URL building, and SEO analytics, keyword research, etc. We focus to provide complete end-to-end SEO training-from concepts to execution across various SEO tools through our Specialized SEO training.


Search Engine Optimization By Digimark Academy

What is Search Engine Optimization?

  • Overview about Seo
  • Origin of Seo
  • How Seo Affects Business
  • Success of Seo Formula
  • Search Engine Exploring
  • Factors Required For SEO optimized Website
  • Google updates in its Algorithm
  • Keyword Basics
  • Tools for Exploring Keywords
  • Keyword Density

Whats is Search Engine Marketing ?
What is Social Media Marketing ?
What is Email Marketing ?
What is inbound Marketing ?
What is Web Analytics ?

ON- PAGE SEO

  • Importance of Domain Name in Seo
  • Alexa Integration
  • Identifying Keywords For Website
  • Content Optimization
  • Meta Tags
  • Meta Description
  • Meta Title
  • Url Structuring and Permalinks
  • Image Optimization ( Title , Alt Attributes )
  • Robots.Txt
  • Heading Tags ( H1 – H6 )
  • Page Load Speed Analysis
  • User Friendly Contents For Search Engines
  • LSI Keywords ( Latent Semantic Keywords )
  • Anchor Text and Link Title Importance
  • 301 Redirects
  •  Sitemap Importance and Creation
  • XML Sitemaps ,HTML Sitemaps

OFF- PAGE SEO

  • What is Link Building
  • Link Building Tactics and Metrics
  • Link Building Manually
  • Backlinks and its Importance
  • Getting Backlinks
  • Understanding DoFollow and NoFollow Links
  • Google Page Ranking Factors
  • Page Ranking Tactics
  • Article Writing and Guest Blogging
  • Search Engine and Directory Submissions
  • Press Release Writing and Submissions
  • Posting in Classifieds , Forums Etc.
  • Bookmarking in Social Sites
  • Social Networking
  • Quora and YouTube Video Seo
  • What is RSS Feed

Mobile SEO

  • Configuring Websites For Mobiles
  • App Store Optimization ( ASO )
  • Importance of Mobile Responsive and Dynamic
  • Voice Search Optimizing

Search Engine Algorithms

  • Basics of Search Engine Algorithms
  • How Search Engine Algorithms Work
  • Updates in Search Engine Algorithm
  • Website Penalty From Search Engines
  • Google Hummingbird Algorithm
  • Google Penguin
  • Google Panda
  • Saving Site From Penguin ,Panda and ESD
  • Recovering Site From Panda ,Penguin and ESD

Google Web Master Tools

  • Exploring Webmaster Tools in Google , Bing
  • Adding Website to Webmaster Tools
  • Configuring Website in Webmaster Tools
  • Sitemaps
  • Crawling and Indexing
  • Search Queries in GWT
  • Structured Data and Rich Cards
  • Accelerated Mobile Pages
  • Search Analytics
  • Links to Site and Internal Links
  • Mobile Usability
  • Google Index Status
  • Crawl Errors and Stats
  • Fetch as Google and Render

Google Tag Manager

  • Importance of Google Tag Manager
  • How to Use Google Tag Manager?
  • Data Collection ,Variables and Events
  • Setting up Tags for Marketing
  • Remarketing Tags Set Up

Google Analytics

  • What is Google Analytics?
  • Adding Property to Analytics
  • Analysing Real Time Audience
  • Integrating Search Console
  • Integrating Google Ads
  • Behaviour About Site , Content and Search
  • Setting Up Goals for Specific Targeting

Local SEO

  • What is Local SEO
  • Google My Business Listing
  • Local Pages on Website
  • Local Listings and Citations
  • Schema MARKUP for Local Business ( NAP )
  • How to get reviews and Social Signals

Website Audit

  • Why SEO Audit is Important?
  • Different Types of SEO Audit
  • Backlink Audit of Website
  • Tools Can Be Used For SEO Audit
  • Incoming Link Analysis
  • Domain Authority Checking
  • Identifying Competitors
  • Exploring – SEMRush ,Moz and Moz Bar