Lead Generation


The process of identifying potential customers for a business’ products or services. In marketing, lead generation is the inception of consumer inquiry into products or services of a business.


Online Lead Generation by Search Engine Optimization

SEO is ideal for generating leads particularly via organic web searches that people use every day. Best ranking in search results means higher visibility for websites or landing pages, generating a lot of leads in the process. There are many SEO techniques that you can select from but content marketing should be your primary focus in SEO. creating really good content is the way for creating better leads through SEO.

Online Lead Generation via Pay-per-Click (PPC) Advertising.

PPC advertising is still alive and strong, helping businesses generate the best deal of highly targeted traffic that has the most probability for lead conversion. The 2013 State of Paid Search Report mentioned that up to 72% of digital marketers find PPC advertising very productive in lead generation and plans to raise their budget in 2014 for PPC ads.

Online Lead Generation through Social Media

Social media is one of the most effective sources for lead generation. Social media is a powerful channel not only in engaging or connecting with your targeted customers, but it has evolved into a new digital marketing culture that has a strong influence on consumers’ buying behavior. Studies from industry experts like Forbes indicate that up to two-thirds of the top sales experts in the world categorize social media as an important lead generation and sales channel.

Online Lead Generation by Email Marketing.


Email marketing is definitely one of the most effective lead generation tools. Lead generation is still at the heart and soul of doing business and this fact applies both to the online or traditional procedure of generating prospects that eventually can be converted into paying customers.