SEM CERTIFICATION COURSE

Bigger organizations require a devoted SEM (Search Engine Marketing) master and here and there is a prerequisite for a group for search engine marketers. Search engine marketing is an expansive term to characterize promoting through the search engines, Google Adwords. This course will provide in-depth knowledge of Search Engine Marketing.
This program is made carefully covering different modules to offer you constant methodologies to remain ahead in the digital era.

Get Certified SEM Professional in 1 month

The course has been designed after a lot of research and helps you become a Digital Marketing expert

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SEARCH ENGINE MARKETING

  • What is SEM ?
  • Why Google Adwords ?
  • Where do Google Ads Show?
  • What is SEM Auction ? Pay Per Click
  • Structure of Adwords Accounts

Adwords Express &  Google Ads & Bing Ads

  • Adwords Express Explained
  • Google Ads Explained
  • Bing Ads Explained

Before Setting a PPC Campaign

  • Understanding the Main Objective
  • Required Goals for our Ads
  • Find out the Keywords
  • Ad Groups & Multiple Ad Groups Explained
  • Learning the keyword Based Bidding Ideas
  • How to Maintain the Quality Score of Keywords & Conversion Rate
  • Usual Mistakes to Avoid before a Campaign
  • Importance of Negative Keywords

Analysing the Competitive Market

  • Finding out the Competitive Ads
  • Positioning of Ads
  • Targeting the Industry and Audience

TYPES OF ADS &  ANALYSIS & MANAGEMENT

  • Search Ads Explained
  • Display Ads Explained
  • Shopping Ads Explained
  • Video Ads Explained
  • Mobile Ads Explained
  • CTR Increase with Lower Cost
  • Remarketing and Retargeting Ads Explained
  • A/B Split Test Explained

Creating PPC Campaigns in Ads Platforms

  • Campaign Creation in Adwords Express
  • Campaign Creation in Google Ads
  • Campaign Creation in Bing Ads
  • Campaign Creation in Facebook
  • Campaign Creation in LinkedIn
  • Campaign Creation in Twitter
  • Campaign Tracking in Various Platforms

LANDING PAGES ADVANTAGES IN ADS

  • What is Landing Page Explained?
  • Tools used for Creating Landing Page
  • ROI in Landing Page and Web Page
  • Key Points to Remember Before Creating a Landing Page
  • CTA in Landing Page

ADWORDS INTEGRATION

  • Adwords Integration in YouTube
  • Adwords Integration in Google My Business
  • Adwords Integration in Google Maps

FINAL OVERVIEW OF GOOGLE ADS

  • Keyword Planner
  • Google Analytics and Adwords
  • Conversion Tracking and Monitoring
  • Automated and Manual Bidding Explained
  • Ads Preview Tools
  • Tips and Tricks Used in Adwords Campaigns