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Email Marketing
Mastery Startup Course

6 Months | Malayalam

Email Marketing Course

Crafting an email marketing strategy can be a challenging task for many business owners. They either don’t have much time to design an effective plan for more than just the statements and advertisements.

But, at present, to keep the subscribers busy, you need a lot more. Preferably, the emails that you send are something that your subscribers look forward to. In other words, this way they keep your industry in mind even if they do not want to go for it immediately.

Thus, don’t ever send out the same type of emails every time.  Read on below how you can keep your subscribers busy, and drive up your sales altogether.


6 Months

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Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.

Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them. 

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.

This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior. 

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What is Email Marketing?

Email marketing is the method of conveying out a marketable money-making message, usually to a group of people with the help of an email. Thus, every single email sent to a prospective or existing client could be well-thought-out as email marketing.

There are basically two types of email marketing that one usually sends: engagement emails and transactional emails. The engagement emails talk more about the storytelling process, whereas the transactional emails are unswervingly connected to making and closing sales.

Why Email Marketing?

Marketing through Email is a pronounced choice for marketers. It is also considered as the communications tool in today’s hyper-connected era. Do you know that over 3.5 billion individuals around the globe have an email account (when compared to 1.3 billion Facebook users)? So, if you want to share a message or product, nothing is better than the email.

For this, make an email list ready with you and start sending out the proposals through emails and notice what happens. And, to get a better success rate, develop an effective email marketing strategy. With a strategy in its place, you will come to know -who you are emailing, why you are mailing, and what are you conveying through your emails. Doing this will help you to accomplish your marketing goals. By keeping your strategy in place, you will also grow your list.

But, to get this done in reality, you will have to go for Email Marketing Training, Email Marketing Course in Kochi, and make proper use of the email marketing software as it allows you to meet the terms with laws such as anti-spam. Moreover, the process of sending emails on a huge scale becomes very easy.

Now, be ready to craft your email list and start sending emails. But, before this, you must be sure that why you are using emails for marketing your service as this will regulate whom should you target with your emails.

Know some of the whys of email marketing that many of the industries and organizations focus on:

For example, the goal of some certain company is to get page views for the content posted wherein a reduction retailer makes their money by marketing it in bulk scale. Their major goal is to drive sales.

Another example: A local level businessman who works on a small scale wants to develop a believing connection with his prospective customers as the customers are his major choice. To know what they like and what they want is what their business based upon.

So, have a clear vision of why you want to go for Email Marketing Training. This will help you to build an effective approach.


Decide to Whom You’re Writing

Now, here comes the big step. You need to select who you are writing your emails to. Don’t say everyone over here at this stage as it won’t sound good. You need to focus on your emails being very precise.

The better you understand your clients, the better your emails will come out – As Email is all about building a better relationship with your targeted customers.

You can even ask them what they want from you. Once you are done with your list, do send an email asking them how you can offer your best services. Doing this will help you a lot. It will give ideas to you for what you should be including in your emails.

Now that you are aware of what you want, you are all set to grow your list. To grow a better list you can provide them an offer in the form of incentive asking them to sign up in a respectful manner.

After you are done with it, start writing to your subscribers. Be clear what your emails are all about? Doing this will help you to get them for a longer run.


Conclusion: Giving the offer of sign-up incentive you already have created the road to success, just keep in mind that your email marketing plan should be appropriate and valued for your clients. That’s the one and only sure way you will earn your subscribers by turning them into loyal readers who would love to open your emails. Last but not least fix an email schedule. Write to them and don’t hold back your plan any longer.

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