Online Course (1 Month - 60 Hrs)

Introduction

Digital marketing is one of the most frequently used terms, which may portray you as an intelligent being if you use it in front of your circle of business class people. This term was first coming to existence in the early of 2000s and hence digital marketing will not go out of business people’s dictionaries for about at least 50 years.

If you still have the notion that posting some kind of interesting posts to get some number of likes and shares or creating some small advertisement campaigns to get the attention of the target audience on your products, is a very cliché and old definition. Though it is somewhat true that advertisement which is delivered via digital channels is digital marketing but it also has many important parts like social media marketing, mobile applications marketing, email marketing etc.

There many resources available through which you can learn digital marketing. Many institutions have opened where they teach the technicalities of this subject or you can just join a digital marketing online course which is of good quality and provide some important information about it.

One of the major misconceptions people do have regarding digital marketing is that it can only be done online, well though it may seem like a surprise to you it can be done offline as well.

What is a Digital Marketing Strategy?

A digital marketing strategy is a step by step plan in which it is defined that how a company should achieve a business goal to market its services or products. Their basic aim is to increase their presence on a social platform so that they can be visible to their potential customers. Digital marketing strategy is directly proportional to the business revenue. If the digital marketing strategy of an organization is good they will be successful in spreading their business and increasing its revenue.

Why Digital Marketing Online Course matters?

When you think of digital media business a few names which pop up in the mind are Google and Facebook. These tech giants can generate revenue of trillions of dollars in a year because they are capable of engaging most of the human eyeballs of the world.

That is the main reason why learning digital marketing matters the most in today’s time.

Search Engine Optimization (SEO) :

Nowadays many people search for the information on the search engines like Google, Yahoo and Bing. This search engine shows the result from the websites which have genuine information. Through websites, an organization can market its products via writing articles or blog posts about it. These search engines have got certain algorithms which searches the information based on certain keywords, after that it returns the results.
If the article which you wrote about your product or services returns on a top 5 positions then it can give you many benefits in terms of business.

2. Pay-per-click Advertisements (PPC):

These are the ads through which you can increase the visit of your business website by giving paid ads about it. It can give you a tremendous boost to your business.

Content Marketing :

In this method of digital media marketing, an organization writes or prepares a content about their product or services. The content can be in written, audio or video form.

Social Media Marketing (SMM)

With the help of social media platforms like Facebook, YouTube or Instagram etc. an organization can reach out to the millions and give information about their product or service.

Email Marketing

When a customer visits your website, to gain some kind of information about a product or service, you can give an option to subscribe on your website. If he/she selects the subscribe option they will receive a regular email update through it. This process is very important and beneficial for various kinds of businesses.

Search Engine Marketing (SEM)

SEO involves a deep and lengthy process in which it is necessary to know certain terms and algorithms through which you can put your website on the top list. But if in any case, you are unable to do so, SEM (search engine marketing) comes to your rescue as you can put your website on top results by posting ads on the search results.

Affiliate Marketing

It is that type of marketing in which a blog post or a video is being made to promote a certain product or service and a part of the sale to the person who promoted it.

1 Month (60hrs) Online Course

Recent studies show that the coming years will have a lot of boom in digital marketing. If we only talk about India then in 2020 the number of internet users in India will reach around 627 million. This study alone shows the potential which digital marketing holds. Around millions of jobs are to be created in digital marketing in the near future.

Therefore it will be very beneficial for you to learn digital marketing. You can also learn this skill by enrolling yourself in a digital marketing online course. We also provide online course option in which you will be learning this skill in just 1 month i.e. 60 hrs. If you learn digital marketing online, you will get an added benefit of completing the course at your own pace and you also have a facility which allows you to watch a lecture as many times as you want.

Otherwise, you can also join the course provided by us which is being given a name by our aluminas as best digital marketing course in Kerala. We will provide every minute detail about this field and we also make every possible effort through which you can create your own successful digital marketing agency.